Atlanta, GA
Full-Stack Software Developer
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I love turning complex systems into intuitive experiences through UX design, product strategy, and full-stack development. Designed AI-powered manufacturing tools, enterprise forecasting platforms, and healthcare operations systems that drive measurable results.
gino@francia.uk
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Case Study.
Circularity AI —
Optimizing Aluminum Manufacturing Through Intelligent Design
Circularity AI is a casting optimization platform built to lower metal costs and improve production efficiency in aluminum manufacturing. As the sole UI/UX designer, I redesigned complex manual processes into a clear, streamlined digital system that supports real-time decision-making on the plant floor.
The Problem.
Despite its scale, the facility still relied on outdated and inefficient processes:
No optimization system, resulting in the same metal mix being used regardless of furnace contents
Inventory tracked manually in Excel, with no real-time visibility
No tools for monitoring cost or optimizing material usage
High turnover and minimal training, making complex tasks difficult to manage
Research & Discovery.
Through interviews with furnace operators, inventory managers, vendor coordinators, and executives, I learned that despite the operation's scale, much of the process still relied on manual input with little opportunity for cost optimization. A key insight was that operators were responsible for multiple furnaces and typically spent less than 30 seconds on each—highlighting the need for a fast, streamlined interface.
Design Challenge.
The core challenge was designing for an unfamiliar, high-turnover industry where most users received little to no training. User flows had to be immediately intuitive while still surfacing the complex data needed for in-spec alloy production.
I initially explored using an AI chatbot but shifted to a structured, AI-assisted multi-step process that required deliberate input when overriding system recommendations. This approach balanced the speed operators needed with the accuracy required for precise furnace charging and metal composition.
The Solution.
I designed the full system in Figma, moving from low-fidelity wireframes to high-fidelity interactive prototypes that addressed all key user interactions. The design focused on two primary user groups: operators and managers.
The operator interface featured a clean, intuitive layout with a clear visual hierarchy, presenting essential information at a glance. AI-assisted optimization was built into the workflow to support metal charging decisions, while preserving operator control through quick manual override options.
For managers, the system offered comprehensive dashboards with real-time insights into costs, inventory levels, and vendor contracts, supporting operational oversight.
Through iterative usability testing, the interface was refined to balance simplicity with the accuracy required for high-stakes industrial decision-making.
The Implementation.
Throughout development, I met daily with engineers, leveraging my full-stack background to translate designs into front-end components using the team’s design system. I supported the integration of AI-assisted workflows by aligning the interface with technical constraints and ensuring the UI functioned smoothly within the platform architecture.
The Results.
The platform successfully launched on the plant floor, achieving:
Reduced prime aluminum consumption
Increased recycled content usage
Elimination of manual tracking errors through real-time inventory management
Improved operational efficiency enabled by AI-guided workflows
Key Takeaway.
I learned how to design for high-stakes, low-context environments where clarity and trust in automation are essential. Working closely with the engineering team was crucial to delivering a system that users could adopt confidently.
Manufacturing Operations AI
2024 - 2025
Role
Lead UI/UX Designer
Tech
Figma, Azure Dev Ops
Recent Work.
Revenue Forecasting & Scenario Modeling Platform
Manufacturing Operations AI
A decision-support tool that automates job and revenue forecasting using real-time data and scenario planning to improve business operations.
Designed the end-to-end UX for a forecasting platform that models revenue scenarios and automates business planning. Conducted user interviews, created user maps and journey flows, and developed a clear information architecture to handle complex data interactions. Built an interactive Figma prototype to validate concepts and gain client approval. Developed the front-end using Next.js and TypeScript, integrating with a Snowflake data lakehouse. Collaborated closely with engineers to optimize business logic, transforming a manual 36-hour forecasting process into a streamlined 15-minute automated workflow that significantly improved decision-making speed and accuracy.
Role
Solo UI/UX Designer, Lead Full Stack Software Engineer
Tech
Figma, React, Next.js, Typescript, Azure, Snowflake
Healthcare Operation & Order Management System
Healthcare Operations
A centralized platform that streamlines healthcare service orders, accelerating turnaround times and improving coordination across departments.
Led UX design for a comprehensive healthcare order management system integrated with Salesforce, reducing lead times from three months to under a week. Mapped complex workflows and developed detailed user flows to ensure compliance and streamline operations. Managed the development backlog for cross-functional teams including on-shore and off-shore developers, prioritizing features, clarifying requirements, and facilitating communication to keep the project on track. Collaborated closely with product owners, developers, and stakeholders to deliver a scalable, user-centered solution that met strict healthcare standards and operational goals.
Role
Product Manager, UI/UX Designer
Tech
Figma, Balsamiq, Jira
Multi-Phase Revenue Optimization & Forecasting UI
Travel
An enterprise revenue forecasting platform tailored for the cruise industry, designed to support dynamic pricing strategy and demand modeling.
Led the multi-phase UI/UX design for a revenue optimization tool, driving ideation, user flow creation, and wireframing through multiple iterations. Worked closely with internal teams and subject matter experts to translate complex forecasting concepts into clear, actionable interfaces. Delivered high-impact interactive prototypes that enabled executive stakeholders to understand and trust the models, contributing significantly to securing ongoing project funding and alignment.
Role
Lead UI/UX Designer
Tech
Figma
Microelectronics Chatbot LLM Integration
Workforce Development AI
An AI-powered chatbot experience built to modernize a microelectronics association's website and support workforce engagement.
Designed the UI/UX for integrating a large language model chatbot into a microelectronics organization’s web platform. Created Figma wireframes that supported personalized user flows tailored for students. Collaborated closely with client leadership to ensure alignment with strategic goals and deliver a digital tool aimed at enhancing outreach and education. Represented the company at a major microelectronics conference to showcase the tool and gather direct industry feedback.